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Madrinas Insurance in the News

Your Health, Our Purpose · Tu Salud, Nuestra Razón

Press releases, news stories, and TV and radio coverage about Madrinas Insurance and Las Madrinas de los Seguros, in English and Spanish. Every story links to the original.

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Latest

PR Newswire (opens the original)
  • Press release
  • English and Español

ACA Open Enrollment 2027 Brings New Plans and New Rules: Madrinas Insurance Helps Families Enroll in as Little as 15 Minutes

Madrinas's announcement for this year's open enrollment: the new federal rules that change how families enroll, help for families whose Medicaid is ending, and free guidance in English and Spanish at 855-MADRINA.

“Nobody has to figure this out alone.”

Ammer Cabrera, CEO of Madrinas Insurance

The release lays out this year's enrollment window, including the December 15 deadline for coverage that starts January 1, and the federal change that makes families repay the full difference when they receive more premium tax credit than they qualify for, starting with tax year 2026. It also explains how Madrinas helps families whose Medicaid is ending move to a Marketplace plan without a gap in coverage.

Press releases 1

PR Newswire (opens the original)
  • Press release
  • English

Madrinas Insurance Guides the Community Through ACA Open Enrollment 2026

A Madrinas press release describing the agency's founding in 2013 as a family effort and its leadership: President Ammer Cabrera, CFO Vanessa Marie Vazquez, and Co-Founder Mercy Cabrera.

“We're here to help people make the best possible choice for themselves and their families.”

Mercy Cabrera, Co-Founder

Written for the 2026 open enrollment season, the release describes the yearly training Madrinas gives its agents before open enrollment and the agency's move into a larger network, with wider access to carriers and training, after joining the Alliant family.

TV and radio 3

ValleyCentral (opens the original)
  • TV
  • English

Madrinas Insurance helping Valley families find health coverage

A ValleyCentral segment with Dora Arteaga, manager of the Edinburg office, on how Madrinas helps Rio Grande Valley families find coverage and on its search for bilingual agents.

“We don't just bring people on, we invest in their success.”

Dora Arteaga, Edinburg office manager

Recorded with the Edinburg office team, the segment explains how Madrinas helps families in the Valley compare coverage, why the agency invests in training its agents, and how bilingual professionals can apply. It also announced an in-person workshop at the Edinburg office.

Watch on ValleyCentral ValleyCentral
WPLG Local 10 News (opens the original)
  • TV
  • English

Health insurance agents meet as some prices increase amid shutdown battle

Local 10 News reported from Madrinas's conference for health insurance agents at the Hard Rock Hotel & Casino in Hollywood, as agents prepared for open enrollment amid rising prices and the federal shutdown fight over ACA subsidies.

Hundreds of agents attended. The report followed them as they prepared clients for a season of uncertainty, with the enhanced federal subsidies set to expire at the end of the year, and included comments from Ammer Cabrera on the negotiations in Washington.

Watch on Local 10 WPLG Local 10 News

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Online coverage 5

Negocios Magazine (opens the original)
  • News story
  • Español

AMMER CABRERA: TRANSFORMANDO UN LEGADO FAMILIAR EN UNA EMPRESA NACIONAL

Negocios Magazine put Ammer Cabrera on the cover of its February 2026 issue, with a profile of his path from arriving in the United States from Cuba as a child to leading Las Madrinas.

The profile covers how he approaches growth, technology and service, his outlook on the changes expected in health insurance, and why he sees the ACA's protections for people with pre-existing conditions as central to the agency's work.

City of Tampa community calendar
  • Announcement
  • English

Grand opening of the Madrinas Insurance Tampa office

The City of Tampa's community calendar listed the grand opening of the Madrinas Insurance Tampa office at 7901 N Armenia Ave, Suite C & D.

The Tampa office serves families in the Tampa Bay area in English and Spanish. Directions and hours are on the office page.

Alliant Insurance Services (opens the original)
  • Announcement
  • English

Odalys Arevalo and Mercedes Cabrera Honored With Lifetime Achievement Award by South Florida Hispanic Chamber of Commerce

Alliant Insurance Services announced that co-founders Odalys Arevalo and Mercedes Cabrera received the South Florida Hispanic Chamber of Commerce's Lifetime Achievement Award at its 21st Annual Women Empowering & Embracing Women Awards.

“We founded our organization with the goal of helping members of our community by providing access to opportunities they didn't know existed.”

Odalys Arevalo, Co-Founder

The award recognized the co-founders' work helping Hispanic families understand and enroll in ACA health plans since founding the company in 2013, and their training of Hispanic professionals for careers in insurance.

Associated Press (opens the original)
  • News story
  • English

As Trump threatens to repeal Obamacare, these 'insurance godmothers' are signing Florida Latinos up

An Associated Press feature on Las Madrinas de los Seguros, published by WLRN and outlets across the country: how the founders helped Latino families in Florida sign up for Obamacare coverage and came to be known as the "Madrinas del Obamacare."

“Health insurance is something that is extremely needed for everyone.”

Odalys Arevalo, Co-Founder

Reporting from the Miami office, the AP described how the founders began enrolling Spanish-speaking families after the ACA's protections for pre-existing conditions took effect, went on to enroll tens of thousands, and later renamed the agency Las Madrinas de los Seguros as it added other plans.

Alliant Insurance Services (opens the original)
  • Announcement
  • English

Alliant Insurance Services Partners With Sunshine Life & Health Advisors

Alliant Insurance Services announced its partnership with Sunshine Life & Health Advisors, the firm made up of Living Secure Insurance Advisors (Madrinas Insurance) and Sunshine Life & Health Advisors.

The partnership brought the firm behind Madrinas into the Alliant Insurance Services family of companies, while Madrinas continues under its own name.

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News stories belong to the outlets that published them and are linked, not reproduced.

Media inquiries

For interviews, statements, or press materials, contact us through the contact page or call 855-MADRINA (855-623-7462).

Our story →

Frequently asked questions

Who do I contact for media inquiries?
Use the contact page or call 855-MADRINA and ask for the media contact. We respond to press requests in English and Spanish.
Why do the stories open on other websites?
Each story belongs to the outlet that published it, so we link to the original and you read it exactly as it ran. Madrinas's own press releases are posted in full here.
Is Madrinas Insurance part of a larger company?
Yes. Since 2023, the firm behind Madrinas has been part of the Alliant Insurance Services family of companies and continues under its own name.
Where can I learn about your founders?
On our story page, which covers the 2013 founding, the founders, and today's leadership. Our story →
Does it cost anything to work with Madrinas?
No. Our help is free. Agents are paid by the insurance carriers, so what you pay is the same whether you buy through us or on your own.
¿Hablan español?
Sí. Todos nuestros agentes son bilingües y le ayudan en español de principio a fin, por teléfono, video o en persona. Ver esta página en español →

Working with Madrinas

Whether you're a reporter, a partner, or a family looking for coverage, we're glad to talk.

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